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SEO

Practical guides to search engine optimization and AI search: technical SEO, GEO, AEO, structured data and content that gets found on Google and cited by AI assistants.

2 articles

Diagram of SEO at the centre connected to AEO, GEO, AIO and SXO

SEO

What Is SEO, GEO, AIO, AEO & SXO? The Complete 2026 Guide

SEO gets your pages ranked in search results, AEO makes your content the direct answer, GEO gets it cited inside AI-generated answers, AIO makes it easy for any AI system to understand, and SXO turns the visit into a customer. They are layers of one strategy, not rivals.

Ananya Sharma

Ananya Sharma

· 8 min read

An AI-generated answer card with numbered citations linking to the source website

SEO

What Is Generative Engine Optimization (GEO)? A Practical Guide

Generative Engine Optimization (GEO) is the practice of structuring and promoting your content so AI answer engines such as ChatGPT, Perplexity, Gemini and Google AI Overviews can find it, trust it and cite it in their answers.

Ananya Sharma

Ananya Sharma

· 5 min read

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